1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.
2. If their phone camera doesn't automatically detect and decode QR codes, ask students to
4. Cut them out and place them around your class / school.
1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.
2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.
3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!
4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.
Question | Answer |
1. Established product of product | Alteration | 2. Many different product lines carried2 | Broad | 3. Associated with a narrow product mix3 | Consistency | 4. Narrowing or decreasing number of product lines carried4 | Contraction | 5. Extensive variety within product line5 | Deep | 6. Increasing number of product lines carried6 | Expansion | 7. Limited product lines carried, typically very specialized7 | Narrow | 8. All about perception, actionsmarketers take to create a certain image of a product in the minds of the customers8 | Positioning | 9. Number of items offered within each product line9 | Product Depth | 10. Specific model, brand, or size of a product within line10 | Product Item | 11. Group od closely realted products manufactured by a business11 | Product Line | 12. All types of products a company makes or cells12 | Product Mix | 13. Number of different product lines13 | Product Width | 14. Limited variety within a product line14 | Shallow | 15. Adding a lower priced item15 | Trading Down | 16. Adding a higher priced item16 | Trading Down |
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