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QR Challenge: Final-Marketing

Created using the ClassTools QR Treasure Hunt Generator

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Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

Questions / Answers (teacher reference)

Question

Answer

1. the price charged for the product?pricing function of marketing
2. a way to ask customers all your questions regarding your productone-on-one in depth interviews
3. dividing a market into distinct groups of buyersmarket segmentation
4. product, price, place, and promotionmarketing mix
5. a survey asking clients of their thoughts and opinions of the services or goodsclient survey
6. a strategy that focuses on keeping and improving relationships with current customersrelationship marketing
7. dividing a marketing into different segments based on social class, lifestyle, or personality characteristicspsychographic segmentation
8. the efforts in place to inform, persuade, or remind potential customers about the product or servicepromotion function of marketing
9. efforts that have been made to obtain, develop, maintain, or improve the productproduce/service management
10. promoting the productselling function of marketing
11. the digital version of word-ofmouth marketingviral marketing
12. obtaining, managing, and using marketing information to improve business decision-making and performance of marketing activitiesmarketing information managment
13. targeting individuals known to influence others so they will use their influence in the marketer's favorinfluencer marketing
14. marketing of a product using unconventional meansguerilla marketing
15. marketing efforts to produce, promote, and reclaim environmentally sensitive productsgreen marketing
16. segmenting markets by region of a country or the world, market size, market density, or climategeographic segmentation
17. seven to ten people who participate in a group discussion led by a moderatorfocus group
18. provides the necessary cash and credit to produce, transport, store, promote, sell, and buy productsfinancing function of marketing
19. how the goods/services get to customerdistribution function of marketing
20. segmenting markets by age, gender, income, ethnic background, and family life cycledemographic segmentations

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=the_price_charged_for_the_product?

Question 1 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=a_way_to_ask_customers_all_your_questions_regarding_your_product

Question 2 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=dividing_a_market_into_distinct_groups_of_buyers

Question 3 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=product,_price,_place,_and_promotion

Question 4 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=a_survey_asking_clients_of_their_thoughts_and_opinions_of_the_services_or_goods

Question 5 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=a_strategy_that_focuses_on_keeping_and_improving_relationships_with_current_customers

Question 6 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=dividing_a_marketing_into_different_segments_based_on_social_class,_lifestyle,_or_personality_characteristics

Question 7 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=the_efforts_in_place_to_inform,_persuade,_or_remind_potential_customers_about_the_product_or_service

Question 8 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=efforts_that_have_been_made_to_obtain,_develop,_maintain,_or_improve_the_product

Question 9 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=promoting_the_product

Question 10 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=the_digital_version_of_word-ofmouth_marketing

Question 11 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=obtaining,_managing,_and_using_marketing_information_to_improve_business_decision-making_and_performance_of_marketing_activities

Question 12 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=targeting_individuals_known_to_influence_others_so_they_will_use_their_influence_in_the_marketer's_favor

Question 13 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=marketing_of_a_product_using_unconventional_means

Question 14 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=marketing_efforts_to_produce,_promote,_and_reclaim_environmentally_sensitive_products

Question 15 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=segmenting_markets_by_region_of_a_country_or_the_world,_market_size,_market_density,_or_climate

Question 16 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=seven_to_ten_people_who_participate_in_a_group_discussion_led_by_a_moderator

Question 17 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=provides_the_necessary_cash_and_credit_to_produce,_transport,_store,_promote,_sell,_and_buy_products

Question 18 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=how_the_goods/services_get_to_customer

Question 19 (of 20)

 


Final-Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=segmenting_markets_by_age,_gender,_income,_ethnic_background,_and_family_life_cycle

Question 20 (of 20)