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QR Challenge: Marketing Quiz

Created using the ClassTools QR Treasure Hunt Generator

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Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

Questions / Answers (teacher reference)

Question

Answer

1. What is marketing myopia?Defining a business in terms of goods and services rather than in terms of the benefits that customers seek
2. At which hospital did Mrs. Anderson work?Fresno Community Hospital
3. A ____ is a defined group that managers feel is most likely to buy a firm’s product?target market
4. ____ is the legal process whereby a licensor agrees to let another firm use its manufacturing process, trademarks, trade secrets, or other proprietary knowledge.licensing
5. What need is found on the base of Maslow’s hierarchy of needs?Physiological needs
6. The term which refers to a situation where sales of a new product cut into sales of a firm’s existing products?Cannibalization
7. _____ is the study of people’s vital statistics, such as their age, race, ethnicity, and location?demography
8. A ____ is a value or attitude deemed acceptable by a group.norm
9. The process of business purchasers choosing to buy from their own customers is known as?reciprocity
10. Which company did Proctor and Gamble hire for their Old Spice campaign?Wieden+Kennedy
11. Who were the original and rival actors for the Old Spice campaign? Isaiah Mustafa & Fabio
12. From what time to what time could E-Mart’s QR code be scanned?12pm-1pm
13. What was the brand of the car that Grandma Hilda gave away?Renault
14. By what percent did Grandma Hilda increase the car brands Facebook likes?100%
15. What is an adopterA consumer who was happy enough with his or her trial experience with a product to use it again
16. Name the four parts of the Marketing Mix?Product, Price, Place, and PromotionWhat is marketing

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=What_is_marketing_myopia?

Question 1 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=At_which_hospital_did_Mrs._Anderson_work?

Question 2 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=A______is_a_defined_group_that_managers_feel_is_most_likely_to_buy_a_firm’s_product?

Question 3 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=_____is_the_legal_process_whereby_a_licensor_agrees_to_let_another_firm_use_its_manufacturing_process,_trademarks,_trade_secrets,_or_other_proprietary_knowledge.

Question 4 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=What_need_is_found_on_the_base_of_Maslow’s_hierarchy_of_needs?

Question 5 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_term_which_refers_to_a_situation_where_sales_of_a_new_product_cut_into_sales_of_a_firm’s_existing_products?

Question 6 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=______is_the_study_of_people’s_vital_statistics,_such_as_their_age,_race,_ethnicity,_and_location?

Question 7 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=A______is_a_value_or_attitude_deemed_acceptable_by_a_group.

Question 8 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_process_of_business_purchasers_choosing_to_buy_from_their_own_customers_is_known_as?

Question 9 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=Which_company_did_Proctor_and_Gamble_hire_for_their_Old_Spice_campaign?

Question 10 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=Who_were_the_original_and_rival_actors_for_the_Old_Spice_campaign?

Question 11 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=From_what_time_to_what_time_could_E-Mart’s_QR_code_be_scanned?

Question 12 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=What_was_the_brand_of_the_car_that_Grandma_Hilda_gave_away?

Question 13 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=By_what_percent_did_Grandma_Hilda_increase_the_car_brands_Facebook_likes?

Question 14 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=What_is_an_adopter

Question 15 (of 16)

 


Marketing Quiz: QR Challenge

https://www.classtools.net/QR/decode.php?text=Name_the_four_parts_of_the_Marketing_Mix?

Question 16 (of 16)