QR Challenge: Sports Marketing

Created using the ClassTools QR Treasure Hunt Generator

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Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa ) onto their mobile devices
Bring these devices into the lesson.

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

Questions / Answers (teacher reference)

Question	Answer
1. Common characteristics of a group, such as age range, marital status, gender, ethnic background, income level, and education level	Demographics
2. The amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments	Discretionary Income
3. The locations and methods used to make products available to customers	Distribution
4. Whatever people are willing to spend their money and spare time viewing rather that participating in	Entertainment
5. Influencing how people choose to spend their time and money on entertainment	Entertainment Marketing
6. Requires a company to budget for its own marketing activities and to provide customers with assistance in paying for the company's products or services	Financing
7. The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer	Gross Impression
8. The creation and maintenance of satisfying exchange relationships	Marketing
9. Describes how a business blends the four marketing elements of product, distribution, price, and promotion	Marketing Mix
10. Gathering and using information about customers to improve business decision making	Marketing Information Management
11. The amount that customers pay for products	Price
12. The process of establishing and communicating to customers the value or cost of goods and services	Pricing
13. What business offers customers to satisfy needs	Product
14. Designing, developing, maintaining, improving, and acquiring products or services for the purpose of meeting customer needs and wants	Product/service management
15. Using advertising and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome	Promotion
16. The number of viewers the programming attracted	Ratings
17. Any direct and personal communication with customers to assess and satisfy their needs	Selling
18. Games of athletic skill	Sports
19. Using sports to market products	Sports Marketing
20. Items of value, including cash, property, and equipment	Assets
21. Shows the company's assets and its liabilities at a specific point in time	Balance Sheet
22. A plan for how available funds will be spent	Budget
23. Stages in which people advance from childish behavior to mature and responsible behavior based on principles	Character Development
24. The amount of satisfaction a person receives from the consumption of a particular product or service	Economic Utility
25. The study of how goods and services are produced, distributed, and consumes	Economics
26. A system of deciding what is right or wrong in a reasoned and impartial manner	Ethics
27. Budgeting, finding ways to pay the costs of doing business, managing the costs so that they do not exceed the revenues coming in, and helping customers pay for the products or services	Financing
28. A report developed to predict the expenses to be incurred and revenues to be received from an event	Forecast
29. Shows all revenues received and all expenses incurred over a specific period of time	Income Statement
30. Amounts owed for purchases made on credit and loans	Liabilities
31. The business is legally responsible for damages and might have to pay for the medical costs and other losses suffered by an injured person	Liable
32. The study of the economics of the entire society	Macroeconomics
33. The study of the relationships between individual consumers and producers	Microeconomics
34. The difference between the assets and liabilities of the business	Net Worth
35. Payment for insurance	Premium
36. The high standards of rules and guidelines in both business and personal life	Principles
37. The amount of money remaining from revenues after all expenses are paid	Profit
38. Making decisions to use resources in ways that result in the greatest profit	Profit Motive
39. The income from a venture that is distributed to investors	Return on investment
40. The money a business receives from the sale of goods and services	Revenue
41. The possibility of financial gain or loss or personal injury	Risk
42. Preventing, reducing, or lessening the negative impacts of risk by using the strategies of risk avoidance, risk insurance, risk transfer, and/or risk retention	Risk Management
43. Business assumes the cost of uninsurable risks	Risk Retention
44. Workshop	Clinic
45. The total of new spending resulting from the event or attraction	Direct Economic Impact
46. U.S. Tourists	Domestic Visitors
47. Web magazines that focus on a sport	E-zines
48. Responsible travel to natural areas that conserves the environment and sustains the well being of the local people	Ecotourism
49. Writer who writes a celebrity's story in book form for a fee	Ghostwriter
50. International economic relationships	Globalization
51. The portion of the money spent by visitors on local goods and services that is in turn spent locally by employers and employees	Indirect Economic Impact
52. A group of organizations involved in producing or handling the same product or type of services	Industry
53. The average expectation within an industry	Industry Norm
54. The guidelines and goals set for different entertainment industries	Industry Standards
55. Water, sewer, roadways, and all other underlying framework	Infrastructure
56. Two organizations share the costs and profits of a business; one of the organizations may be a government	Joint Venture
57. Person an author hires who, for a percentage of the book sales, plans the marketing campaign and personal appearances	Literary agent
58. Recreational travel or tours planned around a special interest	Niche Travel
59. Theft of copyrighted material	Piracy
60. A payment to the author of a book of 10 percent or more of the price of every copy sold	Royalty
61. Enjoying while at the same time preserving natural environments so that they may also be enjoyed in the future	Sustainable Tourism
62. Traveling for pleasure, either independently or with a tour group; includes vacations, family visits, and attending conventions or sports entertainment events	Tourism
63. Companies and individuals who create and market tours	Travel Trade
64. Market segmentation that focuses on a customer's attitude toward products and services	Behaviorial-based Segmentation
65. The value people believe they receive from a product or service	Benefits Derived
66. The minimum attendance and sales required to cover all of the expenses of organizing, promoting, and running the event	Breakeven Point
67. The capability to produce products or services more efficiently and economically that the competition	Comparative Advantage
68. The difference between customer expectations and the service that is actually received	Customer Service Gap
69. Market segmentation that focuses on information that can be measured, such as age, income, profession, gender, education, marital status, and size of household	Demographic Segmentation
70. All of the consumers who will purchase a product or service	Economic Market
71. Purchases made with little thought during emotional highs or lows	Emotional Purchases
72. Divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States or the urban and rural areas of a state	Geographic Segmentation
73. Five areas of human needs identified by Abraham Maslow, including physiological needs, security, social needs, self-esteem needs, and self-actualization	Hierarchy of Needs
74. A group of consumers within a larger market who share one or more characteristics	Market Segment
75. The percentage of total sales of a product or service that a company expects to capture in relation to its competitors	Market Share
76. A business keeps the focus of satisfying customer needs	Marketing Concept
77. The value of the next best alternative that you forgo when making a choice	Opportunity Cost
78. Purchases based on loyalty to a particular brand or product	Patronage Purchases
79. Data obtained for the first time and specifically for the particular problem or issue being studied	Primary Data
80. Reflects what products you use and how often	Product Usage
81. The rate at which companies produce goods or services in relation to the amount of materials and number of employees utilized	Productivity
82. Market segmentation that focuses on characteristics that cannot be physically measured, such as values, interests, and lifestyle choices	Psychographics
83. Purchases based upon careful thought and sound reasoning that take place when individuals recognize needs and wants, assess their priorities and budget, conduct research, and compare alternatives	Rational Purchases
84. Data that has already been collected for some other purpose but is now found useful in the current study	Secondary Data
85. A specific group of consumers you want to reach	Target Market
86. Business culture rooted in high performance and excellent customer service	Values-based Culture
87. Research used to determine cause-and-effect relationships when the problem is already clearly defined	Casual Research
88. Measures the effectiveness of an Internet ad by dividing the number of times an ad is clicked on by the number of times an ad is shown	Click-through Rate
89. Staff researchers work with external research agencies	Client-side Researchers
90. A small date file that is placed on the hard drive of a web site visitor that collects and reports data on the visitor	Cookie
91. The use of powerful computers to "dig up" data needed to make decisions	Data Mining
92. Research used when the business is aware of the problem that needs to be solved	Descriptive Research
93. Reports of other completed research are used to help define the problem	Desk Research
94. Repeat customers who are completely loyal to the company's products and services	Engaged Customers
95. Conducted when a business is unaware of the exact problem	Exploratory Research
96. Information is gathered that is specifically focused on a single target market	Market Research
97. Research conducted to gather data and identify solutions to marketing problems	Marketing Research
98. Surveys of people's opinions	Polls
99. The range of prices charged for a category of merchandise	Price Points
100. A small number representative of the larger group	Sample
101. Internet sites like Google that help users find relevant web sites at no cost to the user	Search Engines
102. Research conducted by an independent company and then offered for sale to everyone in an industry	Syndicated Research

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Common_characteristics_of_a_group,_such_as_age_range,_marital_status,_gender,_ethnic_background,_income_level,_and_education_level

Question 1 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_amount_of_money_individuals_have_available_to_spend_after_paying_for_the_necessities_of_life_and_other_fixed_expenses,_such_as_housing_and_car_payments

Question 2 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_locations_and_methods_used_to_make_products_available_to_customers

Question 3 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Whatever_people_are_willing_to_spend_their_money_and_spare_time_viewing_rather_that_participating_in

Question 4 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Influencing_how_people_choose_to_spend_their_time_and_money_on_entertainment

Question 5 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Requires_a_company_to_budget_for_its_own_marketing_activities_and_to_provide_customers_with_assistance_in_paying_for_the_company's_products_or_services

Question 6 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_number_of_times_per_advertisement,_game,_or_show_that_a_product_or_service_is_associated_with_an_athlete,_team,_or_entertainer

Question 7 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_creation_and_maintenance_of_satisfying_exchange_relationships

Question 8 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Describes_how_a_business_blends_the_four_marketing_elements_of_product,_distribution,_price,_and_promotion

Question 9 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Gathering_and_using_information_about_customers_to_improve_business_decision_making

Question 10 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_amount_that_customers_pay_for_products

Question 11 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_process_of_establishing_and_communicating_to_customers_the_value_or_cost_of_goods_and_services

Question 12 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=What_business_offers_customers_to_satisfy_needs

Question 13 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Designing,_developing,_maintaining,_improving,_and_acquiring_products_or_services_for_the_purpose_of_meeting_customer_needs_and_wants

Question 14 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Using_advertising_and_other_forms_of_communication_to_distribute_information_about_products,_services,_images,_and_ideas_to_achieve_a_desired_outcome

Question 15 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_number_of_viewers_the_programming_attracted

Question 16 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Any_direct_and_personal_communication_with_customers_to_assess_and_satisfy_their_needs

Question 17 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Games_of_athletic_skill

Question 18 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Using_sports_to_market_products

Question 19 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Items_of_value,_including_cash,_property,_and_equipment

Question 20 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Shows_the_company's_assets_and_its_liabilities_at_a_specific_point_in_time

Question 21 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_plan_for_how_available_funds_will_be_spent

Question 22 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Stages_in_which_people_advance_from_childish_behavior_to_mature_and_responsible_behavior_based_on_principles

Question 23 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_amount_of_satisfaction_a_person_receives_from_the_consumption_of_a_particular_product_or_service

Question 24 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_study_of_how_goods_and_services_are_produced,_distributed,_and_consumes

Question 25 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_system_of_deciding_what_is_right_or_wrong_in_a_reasoned_and_impartial_manner

Question 26 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Budgeting,_finding_ways_to_pay_the_costs_of_doing_business,_managing_the_costs_so_that_they_do_not_exceed_the_revenues_coming_in,_and_helping_customers_pay_for_the_products_or_services

Question 27 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_report_developed_to_predict_the_expenses_to_be_incurred_and_revenues_to_be_received_from_an_event

Question 28 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Shows_all_revenues_received_and_all_expenses_incurred_over_a_specific_period_of_time

Question 29 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Amounts_owed_for_purchases_made_on_credit_and_loans

Question 30 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_business_is_legally_responsible_for_damages_and_might_have_to_pay_for_the_medical_costs_and_other_losses_suffered_by_an_injured_person

Question 31 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_study_of_the_economics_of_the_entire_society

Question 32 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_study_of_the_relationships_between_individual_consumers_and_producers

Question 33 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_difference_between_the_assets_and_liabilities_of_the_business

Question 34 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Payment_for_insurance

Question 35 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_high_standards_of_rules_and_guidelines_in_both_business_and_personal_life

Question 36 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_amount_of_money_remaining_from_revenues_after_all_expenses_are_paid

Question 37 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Making_decisions_to_use_resources_in_ways_that_result_in_the_greatest_profit

Question 38 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_income_from_a_venture_that_is_distributed_to_investors

Question 39 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_money_a_business_receives_from_the_sale_of_goods_and_services

Question 40 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_possibility_of_financial_gain_or_loss_or_personal_injury

Question 41 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Preventing,_reducing,_or_lessening_the_negative_impacts_of_risk_by_using_the_strategies_of_risk_avoidance,_risk_insurance,_risk_transfer,_and/or_risk_retention

Question 42 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Business_assumes_the_cost_of_uninsurable_risks

Question 43 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Workshop

Question 44 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_total_of_new_spending_resulting_from_the_event_or_attraction

Question 45 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=U.S._Tourists

Question 46 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Web_magazines_that_focus_on_a_sport

Question 47 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Responsible_travel_to_natural_areas_that_conserves_the_environment_and_sustains_the_well_being_of_the_local_people

Question 48 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Writer_who_writes_a_celebrity's_story_in_book_form_for_a_fee

Question 49 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=International_economic_relationships

Question 50 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_portion_of_the_money_spent_by_visitors_on_local_goods_and_services_that_is_in_turn_spent_locally_by_employers_and_employees

Question 51 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_group_of_organizations_involved_in_producing_or_handling_the_same_product_or_type_of_services

Question 52 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_average_expectation_within_an_industry

Question 53 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_guidelines_and_goals_set_for_different_entertainment_industries

Question 54 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Water,_sewer,_roadways,_and_all_other_underlying_framework

Question 55 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Two_organizations_share_the_costs_and_profits_of_a_business;_one_of_the_organizations_may_be_a_government

Question 56 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Person_an_author_hires_who,_for_a_percentage_of_the_book_sales,_plans_the_marketing_campaign_and_personal_appearances

Question 57 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Recreational_travel_or_tours_planned_around_a_special_interest

Question 58 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Theft_of_copyrighted_material

Question 59 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_payment_to_the_author_of_a_book_of_10_percent_or_more_of_the_price_of_every_copy_sold

Question 60 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Enjoying_while_at_the_same_time_preserving_natural_environments_so_that_they_may_also_be_enjoyed_in_the_future

Question 61 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Traveling_for_pleasure,_either_independently_or_with_a_tour_group;_includes_vacations,_family_visits,_and_attending_conventions_or_sports_entertainment_events

Question 62 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Companies_and_individuals_who_create_and_market_tours

Question 63 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Market_segmentation_that_focuses_on_a_customer's_attitude_toward_products_and_services

Question 64 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_value_people_believe_they_receive_from_a_product_or_service

Question 65 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_minimum_attendance_and_sales_required_to_cover_all_of_the_expenses_of_organizing,_promoting,_and_running_the_event

Question 66 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_capability_to_produce_products_or_services_more_efficiently_and_economically_that_the_competition

Question 67 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_difference_between_customer_expectations_and_the_service_that_is_actually_received

Question 68 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Market_segmentation_that_focuses_on_information_that_can_be_measured,_such_as_age,_income,_profession,_gender,_education,_marital_status,_and_size_of_household

Question 69 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=All_of_the_consumers_who_will_purchase_a_product_or_service

Question 70 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Purchases_made_with_little_thought_during_emotional_highs_or_lows

Question 71 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Divides_markets_into_physical_locations,_such_as_Eastern,_Northern,_Southern,_and_Western_regions_of_the_United_States_or_the_urban_and_rural_areas_of_a_state

Question 72 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Five_areas_of_human_needs_identified_by_Abraham_Maslow,_including_physiological_needs,_security,_social_needs,_self-esteem_needs,_and_self-actualization

Question 73 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_group_of_consumers_within_a_larger_market_who_share_one_or_more_characteristics

Question 74 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_percentage_of_total_sales_of_a_product_or_service_that_a_company_expects_to_capture_in_relation_to_its_competitors

Question 75 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_business_keeps_the_focus_of_satisfying_customer_needs

Question 76 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_value_of_the_next_best_alternative_that_you_forgo_when_making_a_choice

Question 77 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Purchases_based_on_loyalty_to_a_particular_brand_or_product

Question 78 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Data_obtained_for_the_first_time_and_specifically_for_the_particular_problem_or_issue_being_studied

Question 79 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Reflects_what_products_you_use_and_how_often

Question 80 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_rate_at_which_companies_produce_goods_or_services_in_relation_to_the_amount_of_materials_and_number_of_employees_utilized

Question 81 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Market_segmentation_that_focuses_on_characteristics_that_cannot_be_physically_measured,_such_as_values,_interests,_and_lifestyle_choices

Question 82 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Purchases_based_upon_careful_thought_and_sound_reasoning_that_take_place_when_individuals_recognize_needs_and_wants,_assess_their_priorities_and_budget,_conduct_research,_and_compare_alternatives

Question 83 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Data_that_has_already_been_collected_for_some_other_purpose_but_is_now_found_useful_in_the_current_study

Question 84 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_specific_group_of_consumers_you_want_to_reach

Question 85 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Business_culture_rooted_in_high_performance_and_excellent_customer_service

Question 86 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Research_used_to_determine_cause-and-effect_relationships_when_the_problem_is_already_clearly_defined

Question 87 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Measures_the_effectiveness_of_an_Internet_ad_by_dividing_the_number_of_times_an_ad_is_clicked_on_by_the_number_of_times_an_ad_is_shown

Question 88 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Staff_researchers_work_with_external_research_agencies

Question 89 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_small_date_file_that_is_placed_on_the_hard_drive_of_a_web_site_visitor_that_collects_and_reports_data_on_the_visitor

Question 90 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_use_of_powerful_computers_to_"dig_up"_data_needed_to_make_decisions

Question 91 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Research_used_when_the_business_is_aware_of_the_problem_that_needs_to_be_solved

Question 92 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Reports_of_other_completed_research_are_used_to_help_define_the_problem

Question 93 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Repeat_customers_who_are_completely_loyal_to_the_company's_products_and_services

Question 94 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Conducted_when_a_business_is_unaware_of_the_exact_problem

Question 95 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Information_is_gathered_that_is_specifically_focused_on_a_single_target_market

Question 96 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Research_conducted_to_gather_data_and_identify_solutions_to_marketing_problems

Question 97 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Surveys_of_people's_opinions

Question 98 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_range_of_prices_charged_for_a_category_of_merchandise

Question 99 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_small_number_representative_of_the_larger_group

Question 100 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Internet_sites_like_Google_that_help_users_find_relevant_web_sites_at_no_cost_to_the_user

Question 101 (of 102)

Sports Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Research_conducted_by_an_independent_company_and_then_offered_for_sale_to_everyone_in_an_industry

Question 102 (of 102)

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QR Challenge: Sports Marketing

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Sports Marketing: QR Challenge

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Sports Marketing: QR Challenge

Sports Marketing: QR Challenge

Sports Marketing: QR Challenge

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Detailed Case Study Search the Archive Feedback