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QR Challenge: Market Research

Created using the ClassTools QR Treasure Hunt Generator

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Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

Questions / Answers (teacher reference)

Question

Answer

1. 1. Define Marketing Researcha
2. 2. Why is Marketing Research important?b
3. 4. What element of the Marketing Mix would be covered by Marketing Research – give examplesc
4. 5. As well as the Marketing Mix – what other information would a company want to find out about, using Marketing Researchd
5. 6. What are the stages in the Marketing Research Processe
6. 7. What is the purpose of the Marketing Research Brief?f
7. 8. What should be included in a Marketing Research Brief?g
8. 9. What is the purpose of a Marketing Research Proposal?h
9. 10. What should a Marketing Research Proposal be based on?i
10. 11. What should be included in a Marketing Research Proposal?j
11. 12. What is the structure of the Market Research industry?k
12. 13. What is the role of the Market Research Society?l
13. 14. Give examples of the MRS Code of Conductm
14. 15. Persuading a respondent to take part in Market Research can be difficult: Why is thatn
15. 16. What does an interviewer have to do/demonstrate to uphold the integrity of the industryo
16. 17. What resources would a company need in order to do their own Market Research internally?p
17. 18. Give examples of 3 different external Market Research Agencies, providing examples of the type of services each offers?q

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=1. Define_Marketing_Research

Question 1 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=2. Why_is_Marketing_Research_important?

Question 2 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=4. What_element_of_the_Marketing_Mix_would_be_covered_by_Marketing_Research_–_give_examples

Question 3 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=5. As_well_as_the_Marketing_Mix_–_what_other_information_would_a_company__want_to_find_out_about,_using_Marketing_Research

Question 4 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=6. What_are_the_stages_in_the_Marketing_Research_Process

Question 5 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=7. What_is_the_purpose_of_the_Marketing_Research_Brief?

Question 6 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=8. What_should_be_included_in_a_Marketing_Research_Brief?

Question 7 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=9. What_is_the_purpose_of_a_Marketing_Research_Proposal?

Question 8 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=10. What_should_a_Marketing_Research_Proposal_be_based_on?

Question 9 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=11. What_should_be_included_in_a_Marketing_Research_Proposal?

Question 10 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=12. What_is_the_structure_of_the_Market_Research_industry?

Question 11 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=13. What_is_the_role_of_the_Market_Research_Society?

Question 12 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=14. Give_examples_of_the_MRS_Code_of_Conduct

Question 13 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=15. Persuading_a_respondent_to_take_part_in_Market_Research_can_be_difficult:__Why_is_that

Question 14 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=16. What_does_an_interviewer_have_to_do/demonstrate_to_uphold_the_integrity_of_the_industry

Question 15 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=17. What_resources_would_a_company_need_in_order_to_do_their_own_Market_Research_internally?

Question 16 (of 17)

 


Market Research: QR Challenge

https://www.classtools.net/QR/decode.php?text=18. Give_examples_of_3_different_external_Market_Research_Agencies,_providing_examples_of_the_type_of_services_each_offers?

Question 17 (of 17)