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"Ch 10 Marketing": HTML5 Crossword

Across

3. Any form of communication used to inform, persuade, or remind (9)
4. Choices of product features (7)
5. A method of marketing research which presents two carefully controlled alternatives to subjects in order to determine which is preferred or has better results (10)
10. finding solutions to problems through carefully designed studies involving customers (9,8)
11. Ownership of goods (5)
16. Communicating directly with potential customers to determine and satisfy their needs (7)
17. The way the information being communicated from a sender is being transmitted to the receiver (13,7)

Down

1. Intermediaries between manufacturers and retailers (11)
2. A unique identification for a company's products (5,4)
6. Studies carried out to gather new information specifically directed at a current problem (7,8)
7. An approach that considers the needs of customers when developing a marketing mix (9,11)
8. Analyzing existing information gathered for another purpose but used to solve a current problem (9,8)
9. Characterized by the differences in the type and quality of service provided (13)
12. Visual signals used to communicate information in a retail setting (6,13)
13. The blending of four marketing elements - products, distribution, price, and promotion (9,3)
14. Something that is consumed at the same time it is produced (11)
15. Setting and communicating the value of products and services (7)
18. The activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (9)

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