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PREMIUM LOGIN
ClassTools Premium membership gives access to all templates, no advertisements, personal branding and many other benefits!
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Submit
Cancel
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| Not a member? | ||
1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.
2. If their phone camera doesn't automatically detect and decode QR codes, ask students to
4. Cut them out and place them around your class / school.
1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.
2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.
3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!
4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.
Question | Answer |
| 1. __________: the media injects its message into the mind of the audience in the same way as drugs are directly injected into the body | hypodermic syringe model | 2. __________: It argues that the media influences people, but not everyone is influenced directly | two-step flow model | 3. This model believes there is a direct correlation between the violent behaviour shown on TV, computer games etc., and anti-social/criminal behaviour in real life | hypodermic syringe model | 4. Critics of the hypodermic syringe model think it treats people as _______ and very easily led | passive | 5. Who argued that there were key individuals in each community whose reaction directly influenced others | Katz and Lazarsfield | 6. This theory claims that different people interpret the media in different ways | Cultural effects theory | 7. Neo-Marxist _________(1980) argued that the media has dominant ideological messages ‘encoded’ into it, but that people of different backgrounds can ‘decode’ these messages differently | Stuart Hall | 8. ___________ (1973) described how media reporting of expected ‘trouble’ could create a moral panic | Stan Cohen | 9. Blumer and Katz (1974) argue that people use the media to meet their needs. What is this theory called? | uses and gratification theory | 10. The audience actively chooses what media to experience, using such cutting-edge tools as free will and the remote control. What theory is this? | uses and gratification theory | 11. Uses and gratification theory is __________ – it argues that the media exists to serve the needs of the public | functionalist | 12. This theory argues the audience choose which media to experience and also control which parts of the media message to pay attention to and engage with | the selective filter model | 13. This model emphasises the power of the individual to control his/her experience of the media and says that people use media in a sophisticated way | the selective filter model | 14. This theory argues there is a dominant interpretation of media messages which audiences go along with | structured interpretation model | 15. Different social groups have different dominant interpretations of the same text. Which theory? | structured interpretation model |
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